RESEARCH PROJECT
LITERATURE REVIEW
References
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TEEN IDENTITY, SOCIAL COMPARISON AND VOYEURISM IN SOCIAL MEDIA: AN INVESTIGATION OF UK MILLENNIAL CONSUMPTION BEHAVIOURS IN FACEBOOK (2018)
Leigh Doster
Mrs.Leigh is teaching in the area of consumer behaviour and research methods. She has recently completed her PhD at Royal Holloway College
This doctrine thesis by Doster includes many statistical and qualitative approach towards the construction of identity and its theories.
MAIN IDEAS
formation of self includes accuracy, verifiability, social comparisons
social fragmentation helps in emergence of divided personality, actual and ideal self
portrayed by experience vs imitation of role models
Internet enables individuals to connect globally also encouraging fragmentation
receive feedback and adjust accordingly to desires
impression management to fit in groups
conveying ‘me’ but trying to become ‘we’ on digital platforms
deindividuation and identity theories
QUOTATIONS
How the process of deindividuation starts on digital platforms is disclosed: “The infinite permutations of identity formulated from symbolic materials are both a blessing and a burden, it is not sufficient to construct the right identity once, identity must be constantly updated and re-presented to audiences for their approval” (Doster,2018,pg.21)
The negative aspects of deindividuation while constructing digital identities: “…a perpetual cycle of frequent social comparison is detrimental to well-being, particularly for those with low self-esteem, leading to negative emotions such as envy, guilt, lying and prejudice”(Doster,2018,pg.26)
Trying to find a global self mostly results in creation of an ideal rather than real: “Social identities derive from roles and these identities partition a person thus the combination of all of an individual's identities comes together to form a ‘global self’”(Doster,2018,pg.27)